MSOW
UX CASE STUDY
Montessori School of Waukesha (MSOW)
With an expansion underway and new capacity as a certified training center, I proposed a new web UI serving families, fundraisers, and the community at large.
Site Goals
Clarify navigation
Familiarize parents with Montessori Method
Attract Fundraisers
Personas
“HiGH-Profile / high-performing” families
Pairs high-profile school with status and success.
Seeks out a school that will give their children an early advantage.
More likely to fundraise due to their financial means and social circle
“montessori advocate” families
Seeks out a school that will give their children an early advantage
Former Montessori student themselves or already familiar with Montessori method
“ACADEMIC EMPHASIS” families
Heavy invested in education for their children
High performance expectations of children, even at a young age
Extracurriculars optional unless they provide an academic benefit
“educational alternative” families
Seeks out a school that will give their child early exposure to diversity
Interested in alternatives to modern-day public school methods
Emphasis on whole-child development, not just academics